Similar developments are cropping up in downtown Anaheim, the Irvine Business Complex and near South Coast Plaza. The high-density, highly walkable project also is part of a regional and national trend, said Richard Gollis, a principal and founder of real estate consulting firm The Concord Group. The “3rd & Broadway Promenade” project will include a 15-story apartment tower, with shopping and eateries on the ground floor, plus a 10-story hotel. Pointing out the new OC Streetcar line and Fourth Street Latino district a block to the north and the trendy Artist’s Village a block to the south, Harrah exclaimed, “It’s in the middle of everything.”
“We’re building a high-rise in the middle of Santa Ana,” the 6-foot-5 investor with the ZZ Top beard said during a visit to the project site at West Third Street and North Broadway on Dec. Work on the two-year, $100 million-plus project is expected to start next spring. 1 covering every phase of the mixed-use project, from demolition of an aging parking structure now lodged on the development site through outdoor lighting installation at the tail end of construction. A high-rise project bringing apartments, retail, restaurants, hotel rooms and meeting space to the historic heart of downtown Santa Ana is on the verge of becoming reality after a decade of dreaming, planning and public debate.ĭeveloper Michael Harrah pulled 60 permits on Dec.
